Business case studies take a lot of time to formulate. They may be a documentation plan of something that already happened; they still take a lot of time to format. Sample Business Case Studies Example. These case study assignments are always to be written along with practical examples from the real industries scenario. A case study example can be a form of support from a satisfied customer given directly to the business.
You can use the template to bulk up your marketing campaign. It can serve the same purpose as product reviews on online shops like Amazon. This successful business plan example is memorable and aspirational. In the Venngage editor, you can upload images of your business. Code of conduct: A code of conduct in business is a set of organizational rules or standards regarding organizational values, beliefs, and ethics, as well as matters of legal compliance that To browse Academia.
Log in with Facebook Log in with Google. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Download Free PDF. Upendra Lele. A short summary of this paper. Download Download PDF. Translate PDF. The tremendous increase in the buying power of the average Saudi consumer has promoted flooding of the Saudi markets with the latest brands and models of consumer durables, computers, mobile phones and cars.
The Government also aggressively took up computerization of its processes, which particularly raised the demand for computers to a great extent. As a result, it has become increasingly challenging for the computer suppliers and service providers to cope with this rising demand. Saudi Arabia is a vastly spread out country with population mostly localized in towns and cities.
With increase in the number of computers, the demand for maintenance and after sales service has also grown tremendously and the geographical limitations mentioned above has severely affected the quality of service available to the consumers. He has been observing the progress made by some of the entrepreneurs in the region and he considers them as a role model.
Before joining the Business School, Faisal had completed a Diploma in Computer Science, and parallel he had worked for two years as a maintenance technician for a small firm. He had acquired good amount of experience in repairs and maintenance of printers and photocopy machines, and he is aspiring to set up his own service centre for these equipments. This also prompted him to join the Business school, to formally learn business management, before he actually starts his own business.
Qassim province occupies a large central part of Saudi Arabia. Its capital Buraidah is well known for its dates production. Objectives The Enterprise is dedicated to achieving maximum customer satisfaction at the lowest possible cost and therefore has the following objectives. Communication strategy One of the most important aspects of a successful launch is a positive publicity for our cosmetics products.
We will develop awareness campaigns to promote our product through several avenues. Our management team will fiercely have pursued positive perception through societal endorsement promoting the benefits of our product by actively seeking local news and media coverage to help on awareness.
Competitive strategy Position of the business in the heart of Mbarara and the whole of Uganda and also being near the high market area makes the product easily accessible by our customers. An aggressive advertising campaign will be undertaken so that we create much awareness of our product than our competitors through our highly skilled management team and employees that will be highly in contact with our customers. Marketing strategy Briox Cosmetics Enterprises plans to communicate through outdoor advertising and television advertising to generate sales.
This will be spearheaded by our marketing team to manage the marketing campaign. The key message associated with our products is high quality beautifying cosmetics and skin care. Provision of favorable working conditions to maintain a high degree of personal development and satisfaction of both employees and employers and ensuring that our employees are constantly trained where need arises.
Supplier relationship strategy. Briox Cosmetics Enterprises will ensure a close working relationship with our suppliers and where necessary undertake supplier development programmes that is providing improved varieties of agricultural inputs for example grapes, Chew cumber, palm fruits, avocadoes and lemons and tools that will ensure constant supply of our core inputs.
This will be achieved through market research on our customers, competitors, competitor suppliers, their products and their pricing. Does not always have Must be available in time and knowledge of the latest in recognizable supermarkets products and shopping malls Inconsistent supply and so shortages in the market Lemon body lotion Students Wide range of differently High prices and limited colored and flavored lotions varieties not consistently offered at relatively low prices.
Different sizes and shapes. Low quality and unattractive colours and shapes. Avocadoes body Tourists High quality products availed Low quality lotions with less cream smoother in recognized shopping centers moisturizing content and malls High level of skin moisturizing and smoothening.
Hair glow Retailers Reliable supply at the right Delays in supply and un time and place in right coordinated supply chain and quantities. PRODUCT PLAN We will specialize majorly in cosmetic products and manufacturing of locally made cosmetic products to treat the skin illness such as fungal diseases using locally produced vegetables and fruits as ingredients in the manufacture of these cosmetics We will offer free consultancy services to our clients, free cold water, and warm water for washing our hands.
We will employ people who are easily accessible, customer oriented, efficient and effective. We will provide customized services like skin therapy and hair dressing to our most esteemed customers during the weekends when we are not very busy so as to meet their demands and needs by being agile.
I have studied the prices of Baby Face Organic who are my major competitor and I think that selling at lower prices will be one of the most important ways of competing them. A low price is important especially for students, market vendors and retailers. I know that customers are willing to pay for my products in different sizes and shapes.
With these prices in mind, I will fill in the price section of the business plan. PRODUCT PRICE FORM Products, services or range of products offered Perfumes 1st Lemon body Hair relaxer Avocadoes body Hair glow class lotion cream cream smoother Costs 4, 4, 3, 4, 4, How much 35, lowest 10,lowest 9,lowest, 21,lowest, 10, lowest, customers are highest highest highest highest highest willing to pay corporate students and market tourists and retailors and employees and low income vendors and corporate employees market vendors tourists.
The location is very good since they a lot of hair dressers in this arcade hence full of women who potential customers for the cosmetic products because they want to look good and. The place is chosen due to a boom of commercial activities, an expected client base from students, tourists, corporate women employees, and the large population is women as compared to men. The cosmetic shop will have adequate lighting.
The marketing plan place form Location. It is located opposite Agip Motel near bus park garage street. The location is chosen because of the following reasons. Clean environment and closeness to the main road that is Mbarara- Masaka road. Method of distribution Individuals retailer wholesalers distributors The ways of distribution are chosen because of the following reasons. Retailers, distributors and wholesalers, will buy and sell in bulk to our final customers which we cannot sell to directly Individuals, will be used because we have a high customer traffic and so we shall sell to them directly at our main outlet in Mbarara.
Distributors, will help to deliver our products to all our customers all over the country and even outside countries in East Africa in the right time and place. We also intend to use a highly skilled marketing manager to market our products; for example; in Kampala town universities, offices and other local areas around. We intend to also visit personally our general stores and major wholesalers of our products and use other few methods of promotion.
STAFF I do not know much about running my own business but I plan to work hard and study to learn all in need to know. According to my staff plan, I will be responsible for buying inputs and assume the senior management role. The business will be small so I will need more few employees to assist in some functions as follows. The operations staff will be responsible for manufacturing and mixing the inputs to produce the cosmetics and all our products and will include three employees with the relative skills as will be described and one of the three will assume the role of being a supervisor of production and operations.
Sales and marketing. I will need one employee who will be responsible for marketing the products and selling at our main out let in Mbarara to our direct customers and will be responsible for customer service. Two more employees responsible for offering additional services to our customers that is skin therapy and hair dressing.
Two more family members will be employed and will assume the roles of stock control, and selling to the market vendors, retailers and distributors and record keeping role respectively.
Staff form Task Required skills and experience Performed by Monthly pay Senior manager, buying inputs Business management and leadership Akampurira UGX and overall supervisory work skills. I have contacted a number of government agencies including, the regional tax office, Mbarara Municipal council, Ministry of Labour and the National Environmental Authority and I have found out the legal requirements that apply to my business.
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